Analytics is a very powerful tool to understand how visitors are using your website and what search words / terms they are using to find your website. With Bucks Loans we use Google webmaster tools to monitor the site position in Google for the selected keywords and react accordingly. For example, if the site was losing position against a certain keyword, we would look a creating a landing page or submitting articles focusing on the keyword and this would help to keep the sites position in google.
Also Bucks loans uses Google Analytics to help with understanding how the visitors arrived at the site and also which part of the country they came from. By understanding where your visitors live helps with offline marketing activity such as leaflet drops, local radio and tv advertising.
AA Computer Supplies use Pay Per Click (PPC), email marketing and natural search. Google Analytics helps to monitor the success of the chosen PPC keywords because you can